visitTeesvalley urges visitors to 'do something different' with launch of 1/4m pound campaign

3rd June 2009

Categories: Visitor News

visitTeesvalley - the area tourism partnership - is urging people to ‘Do Something Different’ this year as part of their £1/4 million 2009/10 marketing campaign, launched at Middlesbrough Music Live on the 7^th June.

The campaign is aiming to capture the attention of potential visitors to the area as visitTeesvalley seeks to communicate its event-led message to new audiences across the region. 

The visitTeesvalley ‘Do Something Different’ campaign brings to life the spirit of fun and adventure in evidence throughout the Tees Valley with a range of shoe-themed visuals to represent the broad range of activities, events and attractions available for people to experience day-in and day-out, from coast, countryside, award-winning attractions, sports, shopping and nightlife.

As part of the campaign, a giant shoe will visit events throughout the summer along with supportive press and TV advertising and a revamped website (www.visitteesvalley.co.uk) to introduce the range of opportunities available for visitors to a broader audience.  As well as driving awareness of the events and activities taking place throughout the year, the campaign will introduce the revamped happening pass, offering discounts at attractions and leisure outlets to make visitors’ money go further when planning days out in the Tees Valley. 

In addition, TFM radio and a host of media partners, including the Evening Gazette, Hartlepool Mail and Northern Echo will be working with visitTeesvalley to launch an exciting new competition open to all residents of the area.  The search to find the face of the Tees Valley will take in a number of locations as a team from TFM aim to find candidates to undertake a series of challenges (decided on by the public!) in pursuit of the ultimate prize  - to be crowned the face of the Tees Valley.

Julia Frater, Head of visitTeesvalley said, “Throughout our extensive research, it became increasingly clear that the unique personality of the Tees Valley was not being fully utilised in our marketing activity.  When devising the ‘Do Something Different’ campaign our approach needed to be jointly led by the fun and adventurous character of the Tees Valley in line with the continuing development of the area as a premier events-led destination.  We devised a multi-layered campaign to introduce the many different things to see and do in a light-hearted and creative way, without detracting from the quality of attractions and events on offer.”

The new marketing campaign will help position Tees Valley as one of the UK’s most forward thinking events-led destinations, hosting the likes of Hartlepool Dockfest, Take to the Tees, Odin’s Glow and the Stockton International Riverside Festival in a jam-packed schedule of events throughout the year. 

Julia continues, “I believe we have a campaign which not only illustrates the true character of the Tees Valley but sets the area apart as a North East visitor destination with the vision and creativity to attract regional, national and international visitors.  As the Tees Valley looks to welcome up to one million visitors when it hosts the Tall Ships Races in Hartlepool in 2010, tourism is playing a growing role in the future of the local economy. We are committed to continuing to raise our visitor numbers with a selection of diverse cultural and musical events and attractions as well as strong, supportive marketing campaigns.  We are confident that the varied and creative approach of the ‘Do Something Different’ campaign will capture the imagination of potential visitors to the area as well as residents of the Tees Valley.”

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